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©2008 Forrest W. Anderson

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The Institute for Public Relations

The Lean Communicator

Market Development Group

We work with a variety of for profit and not-for-profit organizations that are going through a change in strategic direction.

What is common to all of these organizations is they are faced with balancing the needs of each key stakeholder group against the needs of the others.  Consequently, the managers of these organizations are concerned about what might happen if they mismanage relationships with key stakeholders by communicating ineffective or confusing messages or acting in a way that will weaken relationships. 

Is one of these statements true for you?

“We have stakeholders that range from investment analysts to activists, and each of them wants to hear something different from us.  Moreover, the investment analysts monitor our communications with the activists and the activists monitor our communications with the investment analysts.  We need to communicate with all these stakeholders in ways that appeal to the specific stakeholder group, but do not conflict with what we say to other stakeholders.”

“Our business model is changing because of a changing business environment and we’re losing some of our greatest supporters as well as some of the chief beneficiaries of our services.  We know something is wrong, but we don’t know what.”

“Our not-for-profit association is dependent on the support of a number of constituents that sometimes are at odds with each other.  Our CEO needs to be able to gain the confidence of each group so he can show them that working together we can achieve much more for all of us than we can working separately.”

Clients Are Likely To Be Successful Working with Us If They:

• Want to develop stronger relationships with their stakeholders by doing what they say and saying what they do rather than by “spinning” their story
• Are concerned about the effectiveness of their communications and are unsure about what to do
• Understand solid information is essential to communicating effectively
• Are comfortable working in close partnership with consultants
• Are able to make decisions
• Are able to work through the politics of their organization to change policies and communications

Now that you know the kind of clients we work with, the issues we help them resolve and what our clients need to do to ensure their success, click on this link to learn more about How We Work.

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