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What is common to all of these
organizations is they are faced with balancing the needs of each key
stakeholder group against the needs of the others.
Consequently, the managers of these organizations are concerned about
what might happen if they mismanage relationships with key stakeholders
by communicating ineffective or confusing messages or acting in a way
that will weaken relationships.
“We have stakeholders that
range from investment analysts to activists, and each of them wants to
hear something different from us. Moreover,
the investment analysts monitor our communications with the activists
and the activists monitor our communications with the investment
analysts. We need to communicate with all these stakeholders
in ways that appeal to the specific stakeholder group, but do not
conflict with what we say to other stakeholders.”
“Our business model is changing
because of a changing business environment and we’re losing some of our
greatest supporters as well as some of the chief beneficiaries of our
services. We know something is wrong, but we don’t know what.”
“Our not-for-profit
association is dependent on the support of a number of constituents
that sometimes are at odds with each other. Our CEO needs to
be able to gain the confidence of each group so he can show them that
working together we can achieve much more for all of us than we can
working separately.”
- Want to develop stronger relationships
with their stakeholders by doing what they say and saying what they do
rather than by “spinning” their story
- Are concerned about the effectiveness of
their communications and are unsure about what to do
- Understand solid information is essential
to communicating effectively
- Are comfortable working in close
partnership with consultants
- Are able to make decisions
- Are able to work through the politics of
their organization to change policies and communications
Now that you know the kind of clients we
work with, the issues we help them resolve and what our clients need to
do to ensure their success, click on this link to learn more about How We Work.
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