Forrest W. Anderson
-- Information-Based Insight --
415-513-5042
Forrest W. Anderson provides
consulting and market research services that drive effective planning and
evaluation for:
He can support any of these with traditional research
techniques.
Brand and Branding
Support
Positioning
Message development
Organizational alignment
Product
description
Case
histories
Sales and
Marketing
Message development
Case
histories
Media channel identification
Case
histories
Customer satisfaction research
Product
description
Competitive analysis
Case
histories
Product
description
Market assessments
Case
history
Product
description
Marketing Program Evaluation
Product
description
Change
Management and Internal Communications
Assess employee awareness, knowledge, perceived
needs
Case
histories
Product
description
Develop messages, determine best media channels
Case
histories
Product
description
Mergers and Acquisitions Communications Research and
Counsel
Product
description
Public Relations
Planning and Evaluation
Strategic planning
Product
description
Identify target audiences, wants, needs, messages,
media
Case
histories
Product
description
Test program ideas
Setting measurable objectives
IPR
White Paper by Forrest W. Anderson and Linda Hadley
Evaluation programs
Case
histories
Product
description
Public Relations
Agency Management
Account reviews
Setting measurable objectives
IPR
White Paper by Forrest W. Anderson and Linda Hadley
PR Program Strategic Planning
Product
description
Evaluation
Product
description
New business
Research
Techniques
Focus groups
One-on-one interviews
Dyads, triads
Quantitative surveys (Internet and non-Internet
based)
Secondary research
Review and repurposing of research that already exists
to meet your PR, marketing or consulting needs
