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Every month I send out an e-Letter with an article on topics related to developing messages, strengthening relationships, using research to develop effective communications plans and evaluation.
You can subscribe to the e-Letter and gain access to past issues and other related documents by filling out the form to the left.
Below are free articles and white papers. Before downloading them, subscribe to my e-Zine (left), so I can send you similar articles in the future.
How to Evaluate Public Relations
Measuring the Strength of Relationships
Projecting the Value of a Marketing PR Campaign
How to Choose an Issue
Developing Messages that Work
Developing Messages that Work Management
Triangular Communications
Triangular Communications by Williams and Dozier
How Much Should You Spend on Media Evaluation?
The Question Is Everything
Testing PR Messages
Arthur Page Authentic Enterprise
Creating CEO Crib Sheets
Managing and Avoiding Crises
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