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Recent Posts
- Dave Samson on Organizing to Use Data and Analytics at Chevron
- Dave Samson on Chevron’s Move toward More Proactive Communications and Public Affairs
- Dave Samson on Data, Analytics and Digital PR at Chevron
- The Continuing Threat to PR/Communications from Management Consultants: McKinsey & Company on Reinventing External Affairs
- Big Data and Politics Article
- Personal, Segments and Personalization
- Management Cares about Reputation
- Generating Insight from Research Requires Understanding Client Business Issues
- What Big Data Is (From a PR and Communications Perspective) and Why It Matters
- The Potential Value of Big Data to PR and Communications
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