Forrest has the rare ability to see the big picture and its application to the small picture.  He understands good strategy and its role in building business.  But equally important, Forrest knows how to apply strategy to the everyday functions of marketing and communications.  Most good strategy gets lost in the translation to tactics.  Because of his many years of experience across various business categories, Forrest knows how to translate a strategy into a persuasive message and ultimately into actionable communication.  He is a terrific partner in developing strategy that can make a difference.

David Coronna

Executive Vice President

Burson-Marsteller

For a number of corporate accounts, including Weyerhaeuser and Walt Disney Imagineering, Forrest Anderson and I worked very closely to develop multiple message platforms that carried management’s message to an array of individual audiences.  All the messages worked with each other, but we crafted each individually to appeal to the specific target audience for which it was intended.  Forrest did one-on-one interviews with management and research with all the target audiences, and Forrest and I worked together to build management consensus and craft the messages.  Not only were our clients very happy with the work we did, but this was the most satisfying work I have done in my PR career.

Forrest headed the account review program for Golin/Harris.  He always pushed account managers to think about what was happening in the external business environment that would have an effect on clients so we could make recommendations in advance and be the proactive counselors we all wanted to be.  Forrest also provided trend research and planning tools to help us understand what was likely to happen to our clients. 

Fred Cook

President/Chief Executive Officer

Golin/Harris International

Forrest Anderson understands business, marketing communications and research.  He uses research to understand organizations, their target audiences and their business environments.  He integrates all this to develop communications strategies that get results.  At the back end, he evaluates communications to improve their effectiveness.   There are few professionals with these unique talents practicing today, and every organization needs them.

Thomas L. Harris

Managing Partner

Thomas L. Harris & Company

Author of Value-Added Public Relations:  The Secret Weapon of Integrated Marketing; The Marketer's Guide to Public Relations:  How Today's Top Companies are using the New PR to Gain a Competitive Edge; and Choosing and Working with your Public Relations Firm.

In 1996, 1997 and 1998, Paul Holmes, in his "Agency Report Card" issue of Inside PR, specifically cited the Golin/Harris research department and Forrest Anderson as key strengths in Golin/Harris's strategic capabilities.  In the 1998 "Report Card" issue Holmes wrote: