|
We work with a wide variety of
for profit and not-for-profit organizations that are
going through a change in strategic direction. What is common
to all of these organizations is they want to develop, maintain and
manage strong relationships with all their key stakeholder groups
through actions and communications.
Our clients are driven to
balance the needs of multiple stakeholders against each other while
creating a positive outcome for all. Managing
how an organization positions itself for, and communicates with, each
stakeholder group can be daunting for even the most experienced
communications and stakeholder relationship managers.
Different parts of your
organization can communicate through messages and actions that appeal
to their specific audiences but do not conflict with what other parts
of your organization communicate. You can have messages that
cross over stakeholder segments work together and help build advocates
for your organization.
Forrest W. Anderson bridges
the gap between management and communications.
He has been helping organizations develop compelling, synergistic
communications that are aligned with the organization’s mission and
help it achieve business goals for more than 20 years. After
defining management objectives and identifying stakeholder wants and
needs, Forrest develops messages that say what the organization wants
to say in language that appeals to key audiences. He analyzes
and synthesizes these messages into a communications hierarchy that
appeals but does not conflict. Finally, he tests the messages
to ensure they have the desired, persuasive effect.
With an MBA in marketing and management policy from Kellogg and 30
years in public relations, primarily in senior account-planning and
insight positions, Forrest has brought targeted strategies and results
to organizations throughout the United States.
Please browse this website
to learn more about how Forrest W. Anderson can help your organization
strengthen stakeholder relationships by communicating clearly and
synergistically through words and actions.
And make sure you sign up for
our free monthly e-Letter: Reputation, Research,
Relationships and Messages.
If you’d like to know more
about the clients we work with and the challenges they face, please go
to Who We Work With.
|
